Shalini Sharma, Shikha Bhardwaj, Bhumika Gupta. Algorithmic control: a disruption to motivation of gig workers? A critical review. Pelin Vardarlıer. Multidimensional and strategic outlook in digital business transformation : human resource and management recommendations for performance improvement, Springer International Publishing, pp.1-14, 2023, Contributions to Management Science, 978-3-031-23431-6. ⟨10.1007/978-3-031-23432-3_1⟩.

Organizations rely on algorithms to exercise mechanized control over workers – referred to as algorithmic control (AC). The use of algorithmic control has evolved into a commonplace with platform-based work in the gig economy, where independent workers are paid for completing a given task (or “gig”). The gig economy is on a steep rise after the onset of the pandemic because employers are more concerned about smaller pieces of jobs being taken up by temporary labor, thereby saving on the investment in full-time resources. Motivation among the gig workers has always been debatable, especially with the onset of AC on the gig workers. This research is an attempt to analyze the disruption of the motivation of gig workers through digital platforms taking self-determination theory (SDT) and social exchange theory (SET) of motivation into consideration. Grounded on the theory of SET and SDT, this chapter explains the underlying characteristics of algorithmic control affecting employee motivation in the gig economy. This is a conceptual framework for the disruption of motivation of the gig workers through the IT-enabled checks on the progress of the gig workers. The future avenues of this research may gather deeper insights on the well-being of gig work and its subsequent impact on family-life integration. This chapter uniquely explores the lesser researched phenomena in the gig economy and highlights the gray side of algorithmic control on gig workers’ motivation.