Hugo Letiche, Jean-Luc Moriceau. Introduction. Turn to film : film in the business school. Turn to film : film in the business school, Brill Sense, pp.xiii – xxii, 2019, 978-90-04-39010-2.

Introductory chapter to a book that explores uses of film in management education. The focus is on the understanding, which seeing, experiencing, discussing, reviewing and reflecting on film, can provide. This is not a film studies book; it is more a management learning book. The authors have accepted the task of considering what can be learned about organization, leadership, globalization, territorialization, work and bureaucracy, by watching and contemplating film. Our analysis is grounded in a tripart conceptualization of film. The most rational and accessible level is that of the storyline or plot, which we call the ‘text’. The film’s ‘intent’ is harder to grasp — what is the purpose of the film, what points are being made, what is the filmatic message, perspective and point of view? And finally, what ‘significance’ do we attribute to a film’s effect(s) upon us? The films reported on in this book produce strong affect(s) — do we want to be influenced, moved, confronted in the ways of their viewership?